“I recently attended a lecture of a favorite author of mine where signed copies of his book were being sold. With my new iPad in hand, I was poised to download a copy of his work. But then I had a dilemma: If all I had was an e-book, what would I get signed?
This isn’t just about book signings. The iPad and other new devices like it are altering how we consume media. But we also need to think about how they change the business of content.
For answers to this question and many others, I turned to acclaimed fiction writer Justine Musk for some answers about the future of media marketing in the age of the tablet.”